Build a new software product from scope to production.

The Flock provides software product development services: we assemble and manage the multidisciplinary team responsible for designing, developing, testing and launching your product. We lead execution and take responsibility for the agreed scope and delivery, while your organization provides the business context, sets priorities and participates in the decisions that shape the product.

Turn a defined product opportunity into working software.

Digital Products is designed for companies that know what they need to create and require the delivery capacity to take the initiative through its first production release.

Our digital product development services cover MVPs, web applications, mobile products, e-commerce platforms, APIs and conversational experiences. The team is designed around the initiative and may combine Product, UX, Engineering, Architecture, QA, DevOps, Data and AI capabilities.

Digital Products is a good fit when:

  • You have a defined product or MVP and need the team to build it.
  • You want to turn a business service or operational process into a digital product.
  • You need to create a new customer, employee or partner experience.
  • Your roadmap requires capabilities that are unavailable internally.
  • You want one managed team responsible for taking the product to production.
  • You have completed Product Discovery and are ready to begin development.

What we take responsibility for.

Responsibility 01

Product design and experience

We translate the defined scope into product flows, interfaces and interactions that reflect user needs, business priorities and the requirements of the first release.

What we can build.

  • MVPs and first releases

    A focused minimum viable product (MVP) that validates the product proposition and creates a foundation for future development.

  • Web applications

    Custom web applications and platforms designed around specific customer, employee or operational workflows.

  • Mobile products

    Native or cross-platform mobile experiences integrated with the systems and services required by the business.

  • E-commerce and transactional platforms

    Digital products that support transactions, customer journeys, account management and operational processes.

  • APIs and platform capabilities

    Backend services and reusable capabilities that allow products, partners and internal systems to exchange information.

  • Conversational and AI-enabled experiences

    Digital experiences that incorporate AI when the use case, product context and expected value justify it.

One managed team accountable for delivery.

The Flock designs the team according to the product scope, technical context and stage of development. We coordinate every discipline involved and manage the initiative as a single delivery unit, giving your organization visibility into progress, decisions, dependencies and risks.

The Flock is responsible for

Designing and managing the team, organizing delivery, coordinating Product, Design and Engineering, managing quality and technical risks, and responding for the agreed scope and software delivery.

Your organization is responsible for

Providing business context, defining priorities, enabling access to stakeholders, systems and information, and participating in the product decisions and acceptance process.

The FlockOne delivery unit
  • Product
  • UX
  • Engineering
  • Architecture
  • QA
  • DevOps
  • Data
  • AI

What you receive.

  1. 01Milestone

    A production release

    A working version of the product deployed in the agreed production environment and aligned with the defined acceptance criteria.

  2. 02

    Product and technical documentation

    The product decisions, architecture, integrations, environments and operational requirements documented for future development and maintenance.

  3. 03

    An established product foundation

    A technical and product foundation designed to support the next releases without having to reconstruct the initiative after launch.

  4. 04

    A plan for the next stage

    A prioritized view of the capabilities, improvements and technical work recommended after the first production release.

How we take the product to production.

  1. 01

    Align the scope and expected result

    We review the product definition, business objective, users, priorities, dependencies and criteria that will determine whether the release is successful.

  2. 02

    Design the team and delivery plan

    We establish the roles, seniorities, dedication, leadership and delivery stages required to execute the initiative.

  3. 03

    Shape the product and technical foundation

    We define the experience, architecture, data, integrations and technical decisions that guide development.

  4. 04

    Build and test iteratively

    The managed team develops the product in increments, validates progress against the agreed criteria and resolves dependencies throughout execution.

  5. 05

    Release to production

    We complete the required quality checks, prepare the production environment and coordinate the launch of the agreed product scope.

  6. 06

    Continue, operate or transfer

    After launch, The Flock can continue evolving and operating the product or transfer the documentation and knowledge required by your organization.

Need to define the product first?

If the opportunity is clear but the MVP, priorities or technical implications still need definition, Product Discovery creates the executable scope, roadmap and initial estimate required to begin development.

Explore Product Discovery

Take your product from defined scope to production.

Bring us the product definition, prioritized MVP or business objective. The Flock will assemble and manage the team responsible for building it, launching it and preparing it for its next stage.