UX Consulting: Research, Benchmarking, User Journey Redesign & Prototyping.
Business Background
Cargo Expreso is a leading logistics and transportation company in Central America, with more than three decades of experience in the sector. With a broad operational network and strong regional presence, the company specializes in providing efficient and reliable shipping solutions for both businesses and entrepreneurs, fostering connectivity and driving trade growth across the region.
As part of its ongoing digital transformation, Cargo Expreso has focused on enhancing its digital channels to deliver faster, easier, and more intuitive experiences to its users. This pursuit of innovation and usability led the company to partner with The Flock to rethink its platform’s key interaction points and strengthen customer engagement.
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The objective of the UX consulting engagement was to improve user adoption and satisfaction across Cargo Expreso’s digital platform, focusing on optimizing the Guide Generation and Order Tracking modules — two critical components of its logistics operations. The initiative sought to make these processes simpler, faster, and more intuitive, enhancing the overall customer experience and aligning the platform with user expectations.
Through a comparative analysis of the previous and current systems, a benchmark of local and international competitors, and a series of interviews with both entrepreneurial and corporate users, the analysis identified key usability barriers and guided actionable improvements. This work not only delivered immediate UX enhancements but also established a foundation for Cargo Expreso’s long-term evolution in UX, data, performance, and SEO.
Solution
The Flock assembled a dedicated UX consulting team —including a Project Manager, a Product Owner, and two UX/UI Designers— to improve Cargo Expreso’s digital experience. Working closely with the client’s team, the consultants focused on the Guide Generation and Order Tracking modules, using Figma and Google Docs to conduct benchmarking, heuristic analysis, and user interviews that revealed key usability gaps.
From these insights, the team redesigned user flows and created interactive prototypes that simplified navigation for both corporate and entrepreneurial users. The consultancy balanced research depth with speed, delivering clear, actionable improvements and introducing a framework for continuous UX evolution across Cargo Expreso’s digital ecosystem.
Results
The renewed designs delivered by The Flock transformed how users interact with Cargo Expreso’s platform. The Guide Generation and Order Tracking modules became more intuitive, reducing time and effort for corporate clients. Clearer navigation and consistent performance across devices improved usability and encouraged faster adoption among all users.
The collaboration led to higher user satisfaction and gave Cargo Expreso a scalable framework for ongoing digital growth. By improving usability and aligning design with real operational needs, The Flock helped strengthen customer trust and laid the groundwork for future advances in UX, performance, and SEO.
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