The Ask

To help us reach a lot of people to make them participate of an AMP campaign in which a Pepsi Co brand will be helping +10.000 people access to education.

The Solution

A mobile first Web App in which people from different Centro American countries can get selected through gamification and participate in scholarships for courses.

Challenge

AMP, one of Pepsi Co's main Energy Drink brand portfolio, wanted to execute a big social campaign.

They ideated a digital experience in which people would engage with a platform and through gamification, participate for obtaining scholarships for studying on different subjects and courses in partnership with some of the best universities of each country where it was released.

Solution

We assembled a great execution team that worked side by side with the brand manager and created a gamification experience for the people of Central America.

The campaign reached +3M users and was a commercial success.

So much so that we had to expand the team with our elastic resources in the middle of the project to meet new and challenging deadlines.